Business Name & Legal
Choose your business name, register LLC or sole prop, open business checking account
Banking & Payments
Get insurance quote, create business Gmail, set up Venmo/Zelle/CashApp
Facebook & Instagram
Create Facebook Business Page, create Instagram, add logo and bio to both
Google Business Profile
Set up Google Business Profile, add photos, verify phone and address
Pricing & Services
Finalize service menu, set your prices using Tool 3, create your estimate
Buy Supplies
Buy starter supplies (Tool 2), order branded apron, print checklists (Tool 9)
Test Clean
Do a test clean at home, take before/after photos, honest readiness check
Launch Announcement
Post launch on Facebook, post launch reel on Instagram, text 10 friends
Community Groups
Join 3 local Facebook groups, introduce yourself, offer a launch discount
Post Before/Afters
Post before/after photos, add Services to Facebook page, ask 5 people to share
Content Day
Post a day-in-the-life Reel, reply to every comment, follow 20 local accounts
Offline Marketing
Leave door hangers, post on community boards, list on Nextdoor
Follow Up Leads
Follow up on all inquiries, send 3 estimates, post a testimonial graphic
Content Review
How many leads this week? Post client FAQ, plan content for next week
Confirm Bookings
Confirm bookings and collect deposits, send intake form, prep supply kit
First Paid Clean
Complete your first paid clean, take photos, send departure text (Tool 7)
Get First Review
Follow up with first client, ask for a Google review, post before/after
Second Job
Complete second job, document time per room, send follow-up review request
Offer Recurring
Offer recurring booking to first clients, post client testimonial, respond to DMs
Fill Schedule
Book Week 4 schedule, create referral program ($20 off), post urgency content
Week 3 Review
Review: clients and revenue? Log income in Money Map (Tool 11). Celebrate!
Execute
Complete all scheduled cleans, collect payments, send post-clean follow-ups
Build Recurring
Create recurring client schedule, set up payment reminders, post 2x on social
Airbnb Outreach
Reach out to 5 local Airbnb hosts, pitch turnover service, price Airbnb package
Real Estate Agents
Reach out to 3 local real estate agents, pitch move-in/out, create referral offer
Review & Adjust
Review your pricing, read all Google reviews, respond to each one
Content & Milestone
Plan next month content calendar, post a '30 days in business' milestone
Month-End Numbers
Complete remaining cleans, calculate total month revenue, fill Money Map
Plan Month 2
Set Month 2 revenue goal, schedule recurring clients, identify top referral sources
Sprint Complete
Review your 30-day results, write your biggest lesson. Plan Month 2 sprint!
